Raiding Research Online

Exploring and mapping the MMO raiding culture

Dipping the toe back in…

September 22, 2012 By: Ladan Category: raiding, raiding research


I just looked at the last date on my blog and cringed. I can’t believe it’s been over 2 months since I last posted! So let me update you (in case you were wondering if I’d been abducted by aliens or something):

1. I submitted my PhD thesis about 6 weeks ago.

2. I collapsed.

3. I spent wayyyy too much time watching the Olympics, including actually getting to attend an event! I love the Olympics and particularly loved it being in London this year. Wow.

3. I went on a bit of a holiday. I’d just like to point out that not having been on a holiday in a few years had led me to forget what holidays were like.. now I realise that going on a holiday is a good idea and I’m eagerly anticipating the next time I get to go. I hope it won’t take so long a wait before the next one.

4. I started trying to tidy up my life post-PhD submission. I’m months behind on many things. The world did not wait for me to catch up, it seems. Oh and I did get to go to some Paralympics events too in London. That gets a wow x 10–I love love loved it!

5. I am now getting very nervous about the viva that will take place at the end of October. A viva is the oral defense of your PhD with a panel of examiners. Going to a course to prepare me for the viva made me even more nervous. But others who have been through this keep reminding me to look at it as an opportunity to discuss your work in detail with two respected academics, an opportunity that doesn’t often come in academia. I realise that’s a big part of it, but I can’t help but focus on the ‘oh my goodness, two people who are far smarter, more capable, and accomplished than me will be spending a lot of time reading my thesis and are bound to wish they had those hours of their life back…’ Yes, that inner demon speaks to all of us! I’m sure I’ll have more to say once that process is done.

Some people have asked me when they can see my thesis. I wanted to just note that while my plan is to make this available as soon as is feasible, sharing the thesis on a largescale requires a more robust process to secure permission and that the thesis will have passed this examination process. So at this point it may be some months before it’s out there.

What I will probably do in the meantime is post things like my introduction, table of contents and my acknowledgements. The acknowledgements include a lot of the raiders and guilds who contributed to the research, so it’s particularly important that this be shared at the very least. I can, for those students out there, also share my bibliography as it’s a helpful reading list of some of the good games research that’s going on out there.

New BBC article–Diablo 3 Cash Auctions

July 13, 2012 By: Ladan Category: BBC, Diablo III

I had a chance to chat a bit with Mark Ward over at the BBC about the new feature from Blizzard–cash auction houses, as released in Diablo 3. Here’s the article below. I’m only quoted in a tiny part of it, but I think he did a good job capturing my thoughts about how we, as gamers, feel about this new feature–most of us accept it, but we don’t necessarily like how it could impact play. After all, if we think we could make a few hundred £/$/€ on a piece of gear rather than equipping it, it has changed how we view gear.

What he didn’t include was my thoughts about what this could mean for other Blizzard games, such as WoW. I suspect D3 was the trial run for this new feature and we may see it in other games. Anyways, here’s the article, if you’re interested:

And hi to anyone new who came to the site from the BBC. I’m down to the wire (under 20 days now!) til I submit my thesis, so this is probably the last you’ll hear from me for a few weeks.

Back I go…. <dives back in>

Quick check-in

June 04, 2012 By: Ladan Category: raiding, World of Warcraft

So the PhD madness rages on and it will be some time yet before I can put up any proper content. I’m sorry for that, but we (well at least I) always knew this time would come. I’ll be back and posting just as soon as I can… in the meantime, feel free to send me any spare brain cells and wisdom you’d like! I’ll take all I can.

Before I dive back into my oh-too-long work here, here’s some stuff, first Dara O Briain talking about videogames and my personal fond recollection of Trololo Man, who passed away aged 77. Thanks for making me smile and keeping me sane, guys!

Are we on the verge of something new all over again?

May 11, 2012 By: Ladan Category: boss fights, competition, Dragon Soul, raiding, speed race

I’m sorry it’s been a while since I’ve posted. It’s do-or-die time for me with my PhD thesis writing and to add to that I’ve had a lot of side projects, a slowly recovering hand injury, and even a recent bout with pneumonia slowing me down. Something had to give and it was my own beloved blog. Even my interviews with raiders on youtube have slowed down (though I’m excited to be doing an interview soon with vodka, so keep an eye on that!)… but anyway, I have something on my mind (and in my thesis) that I wanted to put up on the blog.. it’s about the ways in which we ‘own’ the game (WoW in this case) to the degree that we influence new changes and developments in the game itself.

Henry Jenkins, in his 2006 book about new media technologies called Convergence Culture, wrote about how the design and environment of MMOs allow a significant degree of intentionality (and content) created by the player population itself (what he refers to as ‘consumer-driven content’ [172]). He also shared insight from game designers (Raph Koster, in particular) about why an MMO thrives: it is the degree to which players can claim a form of ownership of the game itself (165). And when I look at the raiding component of an MMO like WoW, I can see ownership in the form of the specific ways that we choose to engage with the game and how we appropriate its elements to serve our own gaming purposes. When it comes to raiding, look at how we’ve shaped the game.  We wanted to make the raiding experience smoother? We wrote add-ons and modified our UIs. We wanted to figure out how to solve problems during a boss fight? We made and watched how-to videos. We wanted a competition to see who was the fastest to clear content? We made progress sites and publicised the news far and wide. Now competition is not new in raiding. We’ve been competing against the game and each other since raiding began, but the ways in which we manifest this competitive inclination keeps evolving and adapting.

The latest example of this ‘ownership’ in competitive raiding is the recent trend for top raiding guilds to organise (amongst themselves for the most part) speed races. A raiding speed race (if you’ve not heard of this before) is when two guilds race against each other (starting at the same time) to be the first to clear the content of the agreed upon raid instance. And in the case of these raiding guilds we have had a recent race in April with the US guild vodka and EU guild Method racing each other.  Of course we’ve got Blizzard to thank for the earliest examples of these races, whereby they’d have a staged spectacle of two top-ranked guilds during a hyped up Blizzcon event (oftentimes American guilds, for the logistical ease of it) battle each other for supremacy.

The 30-some thousand viewers logged on to watch the race mostly via Athene’s livestream as he, and Kina (retired vodka raider and one of the minds behind Learn2Raid), commentated.  I think it’s safe to say that none of us really knew what to expect. I myself sat down to what I thought might be a predictable race with little drama (since these guys are superplayers who never make mistakes, right?), expecting to watch it out of loyalty to two guilds I know and like  and wanting to contribute my part to the opsharecraft charity drive (aimed at raising US$1 million for Save the Children), which was the motivation for the two guilds to participate. Method won that race against vodka, but only by a small margin. Method’s execution was flawless, bordering on poetry in motion at times, but vodka’s attempt to regain the time lost (from an early wipe) was heroic. It was actually an exciting race in the end. Perhaps the amazement in Athene’s own voice gave it away. Maybe none of us thought it would be as dramatic and fun to watch as it ended up being.

So now we’ve decided to ‘own’ this type of event and stage them ourselves. Yes that first one was was set up for charity but we’re starting to see how it can be a fun way to actually transform an element of the raiding race into a spectator experience of competitive raiding. We aren’t just refreshing the raiding tracking sites (wowprogress or wowtrack, for example) to see if anyone’s downed a new boss, we’re able to see for ourselves a version of that race.  Sure it’s not the starting point of the raiding race of a particular tier, but it’s a raiding race of a new form, repurposing the same content and displaying it (and performing it) in a new way. It’s raiding recycling in action.

And apparently we want more of this. This Saturday (May 12), four raiding guilds—this time Paragon (EU), STARS (China), Exorsus (Russia), and Blood Legion (US)—are engaging in a speed race with US$2000 at stake and more benefits to the same charity drive.  Read up about it here. So yes, built on vodka and Method’s trailblazing race in April but offering something more: more guilds involved and more money at stake. Will this make the race more exciting? And are we seeing the first steps toward a new way to engage in the competitive in raiding?

For more reading:

Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide. NYU Press: New York.

The 25-man decline… a new round table discussion

March 14, 2012 By: Ladan Category: Cataclysm, podcast, raiding, raiding group size, raiding guild

So the poll I put up a couple weeks ago seems to be confirming that from where raiders are sitting, we’re seeing a drop in 25-man raiding on servers. Where there used to be 15-20 active 25-man raiding guilds, we might now have 5. The shift seems to have come from a couple things, from my observation: a shift toward 10-man raiding, a drop in subscriptions, and a general shift toward casualness. No one has ever doubted the fact that the logistics of 25-man raiding can seem more complex than 10-man raiding, though I dispute the assertion that 10-man raiding is always going to be easier to organize or arrange. Missing 1 player or spec from a 25-man raid may not impair the guild’s ability to actually raid, while that can be the difference between being able to go or not in a 10-man guild with a lean roster. So at the end, I’d say the issue is about scale more than an actual ability to assert which raid size is “harder” or “more complex.” I think it starts to fall into the category of the easy/difficult debate that we’ve gotten into over 10 vs 25 raiding difficulty: it’s a pretty pointless endeavour. So I’m not entirely convinced that the decline in 25-man raiding is simply due to the assertion that “10-mans are easier”. It could other factors as well.

But the fact of the matter is that we’re not raiding at the 25-man level that we were 18 months ago. Looking at guilds on the US and EU servers alone, during Tier 10 we had a 2.9:1 ratio of 10-man to 25-man guilds; in Tier 13 we’re seeing an 8.9:1 ratio. That’s an almost 3 fold increase. And it’s not to say that 10-man raiding isn’t dropping as well, in comparison to what we were doing 18 months ago, it’s just not dropping as quickly or noticeably as 25-man raiding.

Anyway! I assembled a few raiders together from different backgrounds to discuss this issue with me and I wanted to share the round table (in two parts) with you. Participants were Arx from DREAM Paragon, Celeus (guild and raid leader) and  Olog (raid leader) from Bridgeburners, and Maarten (retired guild leader Daenon from Bridgeburners and currently a master’s research student studying WoW from the Netherlands). I’d say we just skimmed the surface of an admittedly complex issue but I was particularly happy to have such diverse voices and insights in the discussion. Plus this marks the first time I’ve been able to include people in the round table discussion that don’t just come from the top tier of raiding, which is a good step for my aims of this Raid Observer series! The invitation remains open for anyone who’d like to do a podcast as we move toward spring… hint, hint.

Shedding our “nerdy” mystique

March 08, 2012 By: Ladan Category: computer, World of Warcraft

So I am the last person to claim that there isn’t a well nurtured stigma attached to being called a gamer and that gaming isn’t sometimes viewed as a hobby that you might not want everyone knowing you enjoy. And I’m often quick to notice the subtle and sometimes overt insults to the sociality, lifestyle, and even romantic potential of a gamer. And this long-held stigma has even up and coming generations shying away from being identified as a gamer. Allow me to illustrate:

I have had the pleasure of helping teach on a course in my department here at Durham called about online geographies. I’ve usually been asked by the course’s professor, Mike Crang, to facilitate the workshop on “Virtual worlds and games”. It’s often been about exploring what something like Second Life or an MMO are like. This year, my third year helping with it, we realised the workshop material was a bit out of date so Mike generously gave me an opportunity to redesign the workshop and guide the students through a few more recent virtual environments, games, and MMOs. Due to Durham’s very conservative attitude toward games and some strict limitations on what we could access and play, I ended up having the students look at a free browser-based MMO called Glitch (kind of like a Farmville MMO, though that’s not quite right.. it’s fun for a while but it has its limits too) and we looked at other things like Plants vs. Zombies, Alphaworlds, Habbo Hotel, and Farmville/Cafeville on Facebook. We even tried Angry Birds on our smartphones!

Well, when we got into a discussion about gaming within the group, these well educated, cool, mostly 19- and 20-something third year Durham Geography students were very very reticent to admit (in that group setting) what, if any, games they might have played or be currently playing. As far as the cool factor goes in relation to games, I’d say FIFA is acceptable (if you want to admit you play games but remain cool with the non-gaming cool set), Mafia Wars *might* be ok… Angry Birds could cause a giggle but a knowing nod of acceptance. And that might be it. We’re still not quite there yet as far as people getting over this idea of gaming being uncool.

I mean we’ve gotten past other things that have been viewed as a stigma in the past. And I’d like to think that eventually we’re going to be ok with the idea of gaming and not relegate it to the “nerdy” or “no life” part of the shelf. But if university students are still finding it hard to relate to or even admit an affiliation with anything but the most mainstream of games, I think we’ve got a ways to go.

Even a couple weeks ago we had a story about a new research study about WoW that provides some promising health benefits in relation to gaming. They took a group of older adults (60-77) and had some learn how to play WoW while others did not and they were able to note an increase in focus and spatial orientation among those adults that had been playing WoW. Now this is a pretty good story, and I’m glad different media channels were reporting it, but like much else in the media these days, it had to start off with a subtle insult to the community before telling us something positive: “‘World of Warcraft’ isn’t just for nerds”. And I know, I know, you’re all going to tell me this is just par for the course, but isn’t it just getting a bit too predictable now?

Anyway, the academic paper can be accessed here, if you’re interested.

Nostalgia hits…!

March 02, 2012 By: Ladan Category: livestream, raiding, vanilla WoW, World of Warcraft

Picture this: It’s 2062 and Old Man Raider, resident of the Retirement Home for Raiders is relaxing on the porch, chatting with Old Lady Raider and Really Old Man Raider. They’re engaged in a debate.. which game was the best for raiding; which expansion was the best. When was raiding at its best. Things get heated; fingers are waggling. Inevitably the walking sticks are brandished and Really Old Man Raider summons his strength, pushes himself up against his walker and proclaims that Everquest was always the Granddaddy of raiding on the true scale of epicness and no game since has ever been able to capture the feeling of raiding with so many… Old Man Raider objects, noting that vanilla WoW was always where it was at and the rough-about-the-edges, new frontierness of raiding was its most authentic… and finally Old Lady Raider chimes in shrilly that The Burning Crusade was when raiding came into its own with the right level of complexity and newness reaping the benefits of a design team that had learned from vanilla.

The trio reach a stalemate. No one can agree. Even the Slightly Younger Old Man Raider sitting at the nearby table doesn’t dare chime into the debate to suggest that WoW’s Tier 42 and its perfection of 4D underwater raiding was truly the pinnacle of raiding–he doesn’t want to get ostracized on the golf course the next day, after all.

The group finally throws the towel in on the debate, saying they’d better head in and get naps before the 7 pm raid start that night for the Retirement Home Raiding team.


In my various interviews with various raiders since I started my research a few years back, I often hear “well, things were better back in Vanilla or TBC.” And yes, maybe they were. Or maybe they weren’t. It’s all a matter of perspective, experience, and that tricky, hard-to-pinpoint emotion: nostalgia. Isn’t it?

Well this week, the guys at Manaflask are putting this idea to the test. Manaflask have opted to launch something new, what they are calling Project 60. I’m calling it a fascinating experiment into the experience of nostalgia. And this is being mixed into the experience of celebrity, making it even more compelling. The idea is to create a character on what was the famed vanilla/TBC raiding team Nihilum’s EU server Magtheridon. Then you level up to 60, lock yourself in, and then join the rest of the team in some “old school” raiding alongside members of the former guild.

If you’d like to actively engage in this trip down memory lane, or if you started raiding post-vanilla and have always wanted to get a taste of it, go over to the manaflask site and get signed up! As I understand it, they’re accepting members til they are full. And if you’re just curious about what this is like or might like to follow along, I’m participating in a livestream event with a few members from Nihilum and Manaflask tomorrow (Saturday, March 3rd) evening (6-7 pm EU game time–that’s GMT+1). There’s more information on the Manaflask site if you’re curious:

Naturally it’s impossible to create a completely authentic experience in relation to recreating the level 60 raiding period. Even if we could rewind the mechanics and game features, we still have a collective raiding memory that will impact how we see raiding several years on. But I think this is a brilliant idea and is probably the closest we can get to it in 2012. I can’t wait to talk about it with the guys tomorrow. Do chime in if you get a chance! I’ll be the confused Tauren priest named Nadala (looking and acting as confused as I was back in vanilla!) if you want to say hi to me in game. :)

New poll and audio interview with members of DREAM Paragon

February 17, 2012 By: Ladan Category: Cataclysm, elite, podcast, raiding, raiding guild

New poll about 25-man raiding guilds

I’ve put a new poll up for you to weigh in on. I’m trying to get an idea how what we’re observing/thinking about what I see as a dwindling in the 25-man raiding numbers. Is this true? What are you noticing about your own server?

New interview with members of Paragon

I just completed an audio interview with some of the guys from Paragon. We talked about Tier 13, membership changes, class disadvantages, the dwindling state of 25-man raiding, and the future of the raiding scene with MoP on the horizon.

And I do get into some fun personal stuff too! Anyway, it’s in two parts and also housed on my youtube channel. Do enjoy. :)

Looking for participants and the alarm bells with 25-man raiding…

February 06, 2012 By: Ladan Category: Cataclysm, podcast, progress raiding, raiding, raiding group size

Good day to everyone.

I’m typing using voice recognition software! What a trip. I managed to hurt my hand some time ago and since I don’t seem to understand the meaning of “rest your hand”, it is still in bad shape. I’ve had to resort to more extremes means to get me to stop insisting on using it, including VSR. I have a new-found respect for people who have to use technology to support a disability or mobility needs. I always knew it was a challenge, but I had no realised how much patience it requires as well. It’s ironic since we always talk about how technology and its widespread use (in the global north at least… yet another First World Problem) seems to result in our not moving at a natural, slower pace, and yet here I am having to patiently dictate to a program that so easily thinks I said “ingot” when I said “I’ve got”. And I tend to speak quite clearly too!

Anyway, that’s why the walls of text have been in hibernation lately. They will come back.. promise!

Since talking is easier than typing right now, I’ve been enjoying doing my interviews/round table discussions with various guilds and raiders. And I want to keep going! I think it’s been fairly well received so far. And now I want to put out a “call for participation”. I also want your ideas for topics to cover. What do you want the discussions to focus on?

Basically… I want to expand my pool of potential interviewees for my Raid Observer recordings. I know I’m known (publicly at least) for being the “researcher who talks to elite raiding guilds” and while that’s definitely true, that’s not where my own research has been limited. I have spoken to casual raiders, semi-hardcore, hardcore, semi-casual.. you name it. And I think their perspective on the raiding scene is also very important. And it needs to be recorded and shared as well.

Since I want to rotate between interviews with specific guilds and discussions on specific raid topics, if you’re interested in being involved or think you have an opinion to share, do let me know. You can speak from your own individual perspective in a group discussion or you can participate as a guild. I’m particularly interested in having folks from casual and hardcore/semi-hardcore backgrounds participate. Since raiding is currently enjoyed–even at its most casual level–by almost 50,000 guilds around the world, we’ve got a lot of us out there trying our hand at raiding and, inevitably, developing an opinion about it, particularly as things have changed or developed over the years. So get in touch–message me here or send an email to t.l.cockshut[at] Depending on the response or interest, I’m not sure I can interview everyone, but I’ll do my best. :)

What’s happening to 25-man raiding?

An area of particular interest to me right now, that I’m following quite closely, is the shifting winds of raiding group composition. While the numbers clearly indicate that groups prefer to raid at the 10-man size, elite raiding at the top has, generally, remained consistent to its originally conceived raiding size. So why has this happened? Does it really indicate the 10/25 split or is it more about the issues of difficulty in relation to raid group logistics and coordination. We like to talk about the raids themselves being difficult (or not) but we often have to win the battle against the notorious Raid Logistics Boss to even get to the raid encounters themselves. Though less complained about than the Lag Boss, the Raid Logistics Boss has a far deadlier impact in that a prolonged problem with raid logistics can actually wipe a guild rather than the Lag Boss’s potential to simply wipe the raid  because Bobraider DCed during the fight (unless it’s a constant, guildwide problem with lag, of course). Is raid logistics killing 25-man raiding? Or is this just where we’re heading? After all Blizzard ultimately has the power to alter the face of raiding–remember when we had 40-man raiding?

Anyway, more to come on this, probably in the form of a roundtable discussion. If you’re interested in participating or have a solid opinion about this, let me know!

Exodus Interview, Part 2

February 01, 2012 By: Ladan Category: Cataclysm, elite, media, podcast, raiding, raiding guild, World of Warcraft

Hi again, everyone.. can you believe it’s February?

Anyways! I’ve posted the 2nd part of my interview with Exodus, the US raiding guild that ended up ranked 9th in the overall Tier 13 race and 7th in the 25-man race. I think this part of our interview is particularly interesting. I ask them about their past experiences with bug exploits and bans, and we talk about the ethics around the issue. The guys were remarkably open and unapologetic in their views, which I’m sure will trigger some debate but also just seems to highlight to me the complexity of the issue.

Enjoy and do chime in on your thoughts around the issues raised in the discussion.